It’s me Macarena!

β€” yes like the song πŸ’ƒπŸ»

Photo of Macarena holding a flower arrangement.

I am a product designer with expertise for over a decade. My education started in San Francisco at California College of the Arts, graduating with a BFA in Graphic & Visual Design. After, I focused on my Master’s in User Experience & Research at Maryland Institute College of the Arts.

I enjoy working and collaborating cross-functionally. I believe that design is key to helping users visualize the product/service from beginning to end.

I am always willing to adapt my skills to the work required. It is important to focus on the user’s needs, understand their challenges, and what works/ what doesn’t. The value research brings is empathy and user-centricity. User research, personas, user flows, wireframes and user testing is how we compile the information to evaluate if the experience is ideal for the use case.

Product Design Skills

β€” Leadership
β€” Cross-collaboration
β€” Teamwork
β€” Problem solving
β€” Decision making
β€” Critical thinking

Areas of Expertise

β€” User Research
β€” User Experience
β€” User Interface Design
β€” Interaction Design
β€” Website Wireframe
β€” Prototype
β€” App Design
β€” Responsive Design