”Create an experience for new Curated users that increases their likelihood to engage with an expert, in a meaningful way, after they complete the quiz”
Timeline — 5 days
Process
Research goals
GOAL #1 Learn as much as possible about our potential users
GOAL #2 Gather as much context of the challenge
GOAL #3 Understand current solutions and competitive landscape
GOAL #4 Determine If & how we can leverage new technologies
Desk Research
Constraints & Assumptions
Share constraints/ assumptions
User persona
Kristine Reed
Location: San Francisco
Occupation: Digital Marketing
Hobbies: Snowboarding, hiking & camping
Status: Single
Traveler | Tech Saavy | Extrovert
“ I want to be able to find the best quality products, specially for my my next snowboarding trip. It would be nice to have someone to talk to that actually shares the same passion. I want to feel that level of connection on our similarities”.
— Too many products out there. Hard to reference what’s best
(price, quality, experience level, etc)
— Worries she will be in need of better gear during her snowboarding trip
— Has a hard time planning ahead for all the essentials for her trips
— Reading reviews takes time and can become bias (specially when you aren’t sure what’s best for you)
Pain points & concerns
— Achieve more work-life balance because she is starting to burn out
— 4 day inca trail hike to Machu Picchu, Peru
— Become an intermediate snowboarder
— Document an entire trip to then share her experience with gear
Goals and interests
Problem definition & ideation
User stories
Busy working professionals need a personalized, convenient and meaningful experience to purchase highly specialized products that fit their level of need/experience.
Personal
Convenient
Empowering
Experience pillars
Personal
To user’s life, their needs and situations
Convenient
Must not feel like a chore, eliminates time browsing and reviewing.
Provides users with actionable solutions that motivates them to purchase the right and most suitable product.
