An app experience to help users plan and reserve a space on parks, squares, playgrounds for public and private events on a timely manner.
Timeline — One week
Process
Research goals
GOAL #1 Understand how users plan
GOAL #2 Stand out from the competition
GOAL #3 Help and organize how users plan
Desk Research
Constraints & Assumptions
Persona
Problems/Opportunity that the persona needs help with
Characteristics
— Female, 27 years old
— Born in Santa Barbara
— Lives in the Richmond neighborhood
— Works at Hult as an event coordinator
— Organized, communicative and spontaneous
Paris lives in San Francisco, enjoys planning yoga classes with friends. She finds it difficult to reserve a space at a park in the city where she can bring a big group for a yoga class
Intrests
Yoga, hiking, traveling, healthy food, cooking
Why would she want to use “Plan On”
It will help her organize yoga classes in a timely manner through an app that shows availability of the space within a park, square and if there is a price (if applicable). In real time agenda of other reservations to provide a realistic availability.
How would she describe the product?
She would post it on her yoga ig so others can download and “book a time with her”. — Hey everyone: If you are joining us for yoga, Please look for an invite on your SMS. I am using a new app to reserve a spot in the park and there is limited availability!
What features would interest/benefit this user?
— User friendly experience
— Sign in 2 step authenticator
— Free download and usage
— Includes payment method through the app
— Info is concise and easy to navigate
— You can share a tentative event with your friends
