”From a design perspective, provide suggestions on HOW MIGHT WE bring our brand to life.”
Timeline — 2 days
Process
Research goals
GOAL #1 Invest in building a stronger brand
GOAL #2 Stand out from the competition
GOAL #3 Help and create a more sustainable environment
Rebeelo’s Brand plan
Brand Mission
Refresh the way users consume tech
Active Purpose
Enable affordable access to sustainable devices
Value Proposition
Save up to 60% quality guaranteed with 70% less carbon footprint. Feel good about what you get.
Brand Pillars
Affordability
Quality
Trust
Service
Sustainability
Desk Research
Competitors & Site analysis
Refurbed
Back Market
Swappie
General Analysis/Synthesis
Constraints & Assumptions
Persona
The inspired innovator
How to identify them…
Who they are...
Gen Z and Millenials
Urban and higher education
They prioritize innovation + forward-thinking policies
Usually early adopters and are keen to try new ideas and products. On top of that, they’re the audience that tends to be the most proactive in seeking out sustainable brands and are willing to boycott brands that don’t fit this model.
They are somewhat vocal and knowledgeable about sustainability. They are not in favor of higher taxes for unsustainable brands.
The best way for your brand to engage with Inspired Innovators? Prove to them that you’re at the forefront of sustainability. Thought-provoking messages alongside interesting products and innovative thinking will help to keep these young consumers on your side.
Problem definition & ideation
Forward-thinking professionals need a refresh on the way they consume tech by purchasing refurbished products that helps reduce e-waste at a better price.
User stories
Browses rebeelo.com
User journey
Pop’s up a modal that says “Suistainability mode”
User flow
Sustainability
MODE ON
Sustainability
MODE OFF
User browses with a sustainable conscious mindset. The site also prompts users with ways to continue on a e-waste path.
User is prompt through the experience to change to
sustainable mode ON.
Through pop-ups and marketing strategies. user’s who are not as sustainable friendly still have the ability to shop for the cause of a more affordable price.
